Building strong customer relationships
In a rapidly evolving industry, strong customer relationships are more important than ever. HJ Lubricators recognizes this and has made significant changes to its sales and key account management teams to better serve its clients.
As we entered 2025, HJ Lubricators presented a new and stronger sales organization with a range of revised service programs.
“Our goal is to be more than just a supplier—we want to be a trusted partner for our customers,” says Andreas Bograd, Key Account Manager at HJ Lubricators. With a newly structured sales team, HJ Lubricators is focused on understanding and addressing the unique challenges faced by each customer.
The company’s consultative approach ensures that customers receive tailored solutions, whether for newbuilds or retrofits.
“A happy customer is a returning customer,” Andreas Bograd emphasizes. “We’re committed to fostering long-term relationships by delivering consistent value and minimizing operational disruptions.”
Flexibility and transparency in service programs
One of the major changes in HJ Lubricators’ strategy is the reconstruction of its service programs to offer greater flexibility.
“We’ve removed unnecessary complexities, allowing us to respond more precisely to changing customer needs,” Andreas Bograd explains. This shift has been met with overwhelmingly positive feedback, as clients appreciate the reduced bureaucracy and clear pricing models.
Customers will experience the new strategy firsthand through better follow-up and more direct communication channels, including face-to-face meetings, phone calls, and emails.
“We want to ensure our clients feel supported at every stage of their journey,” says Andreas Bograd. This hands-on approach not only strengthens trust but also demonstrates HJ Lubricators’ commitment to building lasting partnerships.
The power of teamwork and knowledge sharing
Collaboration across the G&O Maritime Group has been instrumental in driving these changes. By participating in cross-company training sessions and sharing expertise, the sales and aftersales teams are better equipped to deliver seamless customer experiences.
“We are HJ Lubricators, but with the full support of the G&O Maritime Group behind us,” Bograd notes. “This allows us to provide comprehensive solutions and maintain our position as a market leader,” Andreas Bograd says.
If you have any questions, don’t hesitate to contact us.